Find out how to Look For the Best Wood Doors Suppliers
Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice declare that when faced by using a choice of a new family saloon or any kind of Rolls Royce for inside same price, the choice, for many, is imperative!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for your house improvement company in Devon that has for quite a few years been retailing UPVC doors and windows. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal basis for this was appropriate that the pros in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of the competition were offering. Getting into the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was too high. So the first thing we did was to get onto Google, find out who the players were in composite door manufacturing and supply and then placed both of them to the analyze.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little difference between the door manufacturers here as each and every those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to bring up that with the introduction of British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them what they were going test and do to help us to sell their products. The lack of promoting support, knowledge and training was truly shameful, indicative of your slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus lengthy investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased exposure of customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put ended up being see which door manufacturers would allow us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when we had been going to be ordering from gonna do it . suppliers for years, so why should they not share as start-up cost?
There were seven companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or just before proving samples freed from charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to get to be the market leader in the near future had obviously done their homework and also cutting-edge technology such with regard to own-brand website which retailers can use for in-home demonstrations also as promoting tool. This amazing site has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including a respectable ordering center.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA
(219) 663-2279
